OKX, a leading global cryptocurrency exchange and Web3 technology company, has partnered with Manchester City to launch the 'Unseen City Shirts' campaign. This initiative offers redesigned football jerseys as digital collectibles (NFTs), available exclusively through the OKX app. Fans worldwide can mint these unique NFTs, with the first collectible—'The Roses and the Bees'—now live.
Campaign Highlights
Exclusive Digital Collectibles
Design Inspiration: Created by artist Christian Jeffery, the commemorative shirt features Manchester’s iconic symbols:
- The Lancashire Rose (representing regional heritage).
- The Manchester Worker Bee (symbolizing the city’s industrious spirit).
Rarity Tiers: Each minted collectible is randomly assigned a rarity level:
- Classic
- Rare
- Ultra Rare
Rewards and Prizes
Participants stand a chance to win:
- Limited-edition physical versions of the shirts.
- Hospitality tickets to Manchester City matches.
- On-pitch experiences at the Etihad Stadium.
👉 Explore the OKX Web3 Marketplace to mint your collectible today!
Two-Phase Release
- First Collectible: Available until April 25.
- Second Collectible: Launches April 29 with a fresh design and additional prizes.
Partnership Vision
OKX Perspective
Haider Rafique, OKX Chief Marketing Officer:
"This campaign merges Web3 innovation with fan engagement. Our goal is to connect Manchester City’s global community through creativity and technology—authentically and memorably."
Manchester City Perspective
Nuria Tarré, City Football Group’s Chief Marketing Officer:
"We’re committed to leveraging cutting-edge tech like Web3 to pioneer fan experiences. Collaborating with OKX allows us to deliver unmatched value to our supporters."
Evolution of the OKX-Manchester City Alliance
Since March 2022, OKX has served as:
- Official Training Kit Partner
- Official Sleeve Partner
- Web3 Innovator (via initiatives like the OKX Collective).
👉 Discover how OKX bridges sports and blockchain.
FAQs
1. How do I mint an 'Unseen City Shirt' collectible?
Download the OKX app, navigate to the Web3 Marketplace, and follow the minting instructions.
2. What are the rarity levels, and how are they assigned?
Collectibles are randomly classified as Classic, Rare, or Ultra Rare post-minting.
3. Can I trade or sell these NFTs?
Yes—approved marketplaces will enable secondary trading.
4. Are physical shirts identical to the digital designs?
Limited-edition physical shirts mirror the Ultra Rare digital versions.
5. How does OKX ensure security for NFT transactions?
OKX employs multi-layer encryption and blockchain verification for all Web3 transactions.
6. Will more collaborations like this follow?
Both partners hint at future Web3-driven fan engagement projects.
Note: All hyperlinks except OKX’s official site have been removed to comply with guidelines.