Elon Musk's social platform X has announced a major executive appointment, with former Solana Labs advisor Nikita Bier joining as Product Lead. Bier—who previously sold two social apps to Meta and Discord—jokingly described his promotion as "earned through viral posts," while outlining plans to integrate Grok AI with X's core features.
Serial App Entrepreneur and Blockchain Advisor
Bier brings a unique background to X:
- Created viral social apps tbh (acquired by Meta for $30M+) and Gas (purchased by Discord)
- Served as Solana Labs advisor from March 2025, specializing in mobile app ecosystem development
- Noted for designing positive-interaction frameworks in social products
"Posting My Way to the Top": Plans for X's Evolution
In July 2025, Bier shared his unconventional career leap:
"Hello world—I've successfully tweeted my way into becoming X's Product Lead."
His accompanying photo with Musk garnered CEO approval via repost. Bier emphasized X's cultural dominance:
"This platform births internet culture and concentrates global influence. We'll make timelines smarter through Grok integration—helping users decode real-time events."
Key focus areas include:
- AI-powered personalization via Grok chatbot
- Enhanced algorithm for breaking news discovery
- Streamlined content interaction tools
X's Financial Ambitions: Beyond Payments to Physical Cards
The appointment fuels speculation about crypto integration:
- Musk's historic Dogecoin (DOGE) advocacy
- Bier's Solana (SOL) advisory background
- Potential blockchain payment layer for X Money
Regulatory milestones:
✓ Obtained money transmitter licenses across 41 U.S. states (2023)
✓ Internal testing of X Money payments platform (May 2025)
CEO Linda Yaccarino revealed in June:
"Expect investment/trading features soon. Physical X credit/debit cards under exploration—possible 2025 launch."
👉 Explore crypto payment innovations shaping social finance.
FAQ: X's Financial Future
Q: Will X officially support DOGE or SOL payments?
A: While unconfirmed, leadership's crypto affiliations suggest possible integration alongside traditional options.
Q: How does Grok improve X's user experience?
A: The AI analyzes behavior to deliver hyper-relevant content and financial insights.
Q: What security measures will X Money implement?
A: Expect standard FDIC insurance for fiat balances, with crypto assets likely held in partner custodial wallets.
Q: When can users apply for X financial cards?
A: Target late 2025 pending regulatory approvals and beta testing results.
Disclaimer: Cryptocurrency investments carry substantial risk, including potential total loss. Carefully consider your financial capacity before participating.