OKX, a leading global cryptocurrency exchange and Web3 platform, has announced a landmark partnership with Daniel Ricciardo, the renowned McLaren Racing Formula 1 driver. This collaboration marks Ricciardo’s debut as an official OKX ambassador for the 2022/23 racing season.
Enhancing Fan Engagement Through Crypto Education
The partnership will focus on elevating the fan experience by integrating cryptocurrency education with Formula 1’s high-energy environment. Key initiatives include:
- A global campaign led by Ricciardo to demystify crypto trading for fans.
- Collaboration with designers from underrepresented communities to create a limited-edition racing helmet, which Ricciardo will wear during select races.
- Exclusive behind-the-scenes content showcasing Ricciardo’s personal crypto trading journey.
👉 Discover how OKX is revolutionizing crypto trading
Strategic Alignment with McLaren Racing
This announcement follows OKX’s recent multi-year sponsorship deal with McLaren Racing, where OKX became the primary partner for both McLaren’s F1 team and Shadow esports squad. As part of the agreement:
- OKX branding will feature prominently on Ricciardo’s racing cap, starting at the 2022 Monaco Grand Prix.
- The MCL36 F1 cars, driver race suits, and esports team kits will display OKX logos.
Haider Rafique, OKX’s Chief Marketing Officer, emphasized Ricciardo’s role in expanding crypto awareness:
"Daniel’s charisma and racing prowess make him the ideal ambassador to introduce new audiences to responsible crypto trading. We’re excited to kick off this partnership at Monaco—a race deeply meaningful to him."
OKX’s Sports Marketing Momentum
OKX continues to leverage sports partnerships to drive crypto adoption:
- In March 2022, OKX teamed up with Manchester City FC, gaining visibility at Etihad Stadium.
- The exchange ranks as the second-largest crypto platform by spot-trading volume (CoinMarketCap).
👉 Explore OKX’s sports collaborations
Frequently Asked Questions (FAQ)
Why did OKX choose Daniel Ricciardo as an ambassador?
Ricciardo’s popularity and genuine interest in cryptocurrency make him a relatable figure to educate fans about crypto trading.
How will OKX branding appear during races?
Look for OKX logos on Ricciardo’s cap, McLaren’s F1 cars, and team uniforms, starting at the Monaco GP.
What other sports partnerships does OKX have?
OKX sponsors Manchester City FC and supports McLaren’s esports division, Shadow.
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